5/ Product Research

''Choose a product type and research eisting advertising material, particuarly that which follows a particular advertising campaign strategy and produce 4 different location shots with people/actors/models that individually tell a story. There is should be a consistent strategy applied to the 4 photographs''

My chosen product is deoderant. I thought this would be an interesting product to choose rather than clothing for example, because it will allow me to broaden my skills and challenge myself with advertising/editorial photography in a slightly different area.

Included below is a collection of images that advertise various deoderants. Each image individually tells a story, but the series (for example the first two photographs) hold together a consistent strategy. Common themes between the advertisements are that they are interesting, narrative, ironic or humorous and they all sell an idea by association. A very common theme in these examples and in most advertising is to have the image represent a slogan so that the viewer is exposed to the idea, reads the slogan, and then marries it to the product.

The target audience is also different in each example, the most obvious demographic is gender, and then of course the age, sociocultural group, etc. For example a common target audience in deoderant campaigns is the sporting individual aged 18-25 who 'needs' this product to perform comfortably at their peak.

To gain the most out of this folio I am going to photograph different scenes to promote different deoderants so that my photographs can appeal to various target audiences.